From December 9 to 11, 2025, Automechanika Dubai—the largest and most influential automotive parts, technology, and after-sales service trade fair for the Middle East and Africa—grandly commenced at the Dubai World Trade Centre. As one of the core global exhibitions for the automotive aftermarket, this event gathered industry elites, renowned enterprises, and innovative achievements from around the world. He Lili, Secretary of the Party Committee and Chairman of the company, led the delegation to showcase its full range of high-performance products at this prominent exhibition. Through this global platform, Yanchang Rubber received extensive on-site acclaim and numerous business inquiries, fully demonstrating the strength and appeal of a Chinese tire manufacturer.

Yanchang Rubber presented a series of benchmark products at the exhibition, including the PCR TRANSCENDER series, the New Energy Vehicle-specific series, and the high-performance TBR series, winning over customers with solid quality and robust performance. Among them, the New Energy-specific tires are tailor-made for electric vehicles, enhancing range with advantages such as low rolling resistance and high wear resistance. The ECO L3 series redefines urban commuting standards with its "quieter, longer-lasting, and more eco-friendly" features. The NEW LAND A/T all-terrain tire achieves "one set for multiple scenarios." The TRAVEL ONE TWO heavy-duty tire withstands high-intensity operations and conquers complex road conditions. The LUCKY STAR L2 series incorporates a safety-first philosophy into its tread design, reinforcing safety defenses.

The TBR series products, including Y529, Y858+, and Y811+, delivered outstanding performances, meeting international advanced standards in key indicators such as low rolling resistance, low noise, wet skid resistance, high wear resistance, and environmental sustainability. Their performance has been certified by authoritative institutions.

During the exhibition, Yanchang Rubber precisely targeted market needs by hosting dedicated business meetings with key clients from core Middle Eastern and African markets, such as Pakistan and Israel. The two sides engaged in in-depth discussions on market trends, product compatibility, and cooperation models. These in-person meetings not only strengthened existing partnerships but also identified a group of potential high-quality clients, laying a solid foundation for the targeted expansion of overseas markets in the future.

Since the beginning of this year, sales in the Middle East and Africa market have reached 358,900 units, accounting for 7.37% of the total sales of the overseas sales department. The market network covers countries including the UAE, Tanzania, Egypt, and Botswana. Moving forward, Yanchang Rubber will establish a Middle East and Africa office to intensify efforts in developing the African market, actively engage end customers, provide localized services, deepen the company's international strategic presence, and deliver safer, more efficient, and more environmentally friendly tire solutions to global users, supporting the green transformation of the worldwide automotive industry.